Monday 18 May 2020

YouTube Vs TikTok: Unnecessary

First of all, WHY? 

1. TikTok is a growing Chinese brand, and although content-wise, it can never match up to the sheer quality of YouTube, but the subscriber and the viewer-ship base is close.
So, when YouTubers saw TikTokers earning a good amount of money by just lip-syncing and not having much content (like creativity-wise), they were appalled and a slew of roasts were made up and put up all over YouTube. Some were in provocation of videos made in TikTok while others were not. 

KRK comment on YouTube vs TikTok war mppg 94 | 'युट्यूब ...


2. With the lockdown in India and more and more people just glued to their phone screens, everyone took to the fight, rooting for their side.
(Kudos to productivity) 

3.The climax reached with CarryMinati's video: YouTube Vs TikTok, The End.
In this, he roasts a particular TikToker, Amir Siddiqui, line by line, who was defending TikTok and subtly demeaning YouTube and boasting about his brand engagements. 


Youtube Vs Tiktok - CarryMinati Reaction Deleted & Amir Siddiqui's ...
CarryMinati's viral video: YouTube Vs TikTok

Outcome

• The video was widely hailed by the YouTube community with fellow YouTubers sharing it, from Amit Bhadana, Ashish Chanchlani, Elvish Yadav and so on. 

• CarryMinati's subscriber base doubled and garnered him the most views ever- a whopping 70 million

• Instagram was flooded with memes and Twitter was burgeoning with tweets in support of both sides (some claim Twitter won the battle between YouTube and TikTok xD) 

• Carry's channel received the most dreaded THIRD STRIKE today, on complaint of the YouTube channel 'Baap of Bakchod'. Three strikes mean your channel will be terminated in a week, unless the compainant chooses to take back the strike. This is disheartening, because his content is great and has garnered a lot of following.

YouTube vs TikTok: Why Was Carry Minati's “Popular” Roast Deleted?CarryMinati posts first video after row with YouTube, clarifies ...
CarryMinati in his emotional video: 'Stop Making Assumptions' post the third strike



Who is right?

No one is. This is a fruitless discussion, just feeding on egos of individuals who like a particular thing. It did not give Amir Siddiqui the right to demean YouTube and he even provocated Carry saying he'd love a roast video as it'll increase his viewership. Carry wasn't right too in roasting an individual, knowing that his channel has a broad viewership and can be detrimental and spread hate for the person.
Either way, this DOES NOT matter. What matters is a healthy roasting session between the two, which would give rise to a stem of creativity in the Indian scenario. Taking it sportingly, and laughing at their own roasts should be the key, and yes, the personal attacks could be reduced. This would motivate people to bring up more content, and more entertainment, and India rising in the global ranks of YouTube, because currently Indian viewership forms the bulwark of views on Indian channels, as complained by foreign YouTubers.

Take home lesson:

Neither is bad, it's a personal preference, like I prefer YouTube but it doesn't mean I would demean the other party. Even if I do, it would be in the form of light-hearted roasting, and not as a personal attack, and would take it sportingly if they roast YouTube, and try to come up with a better comeback :)) 


Best outcome
Strike taken back, but video deleted, Carry gives an explanation as to his correct meaning and everyone starts to get back on with their lives.